Yahoo! Unveils the actual face of Online Dating with ‘Real everyone,’ An Online advertising promotion at Yahoo! Personals, Featuring 50 Singles From Across the Nation

Yahoo! Inc. (Nasdaq:YHOO) now revealed that Yahoo!(R) Personals, (http://personals.yahoo.com), a frontrunner for the internet dating markets, unveils another way of its online dating people because launches a brand new internet marketing campaign featuring singles who are currently using the solution in order to connect and correspond with potential times. Brand new internet based venture, known as ‘Project: Real someone,’ symbolize Yahoo! Personals’ new consider only using singles from its webpages in using the internet advertisements and shows this service membership’s best property: a diverse people of singles seeking to create a connection. ‘Project: actual folk’ will be the results of general market trends Yahoo! Personals executed through focus organizations and visitors interactions and is an answer to comments singles got when it comes to wishing an appropriate, pleasant environment for online dating sites experiences.

The Appeal of Getting Real

Yahoo! Personals’ present ‘Virtues to be Real Survey(a)’ discover nearly 70 percent of singles believed most advertising systems had been unreal, impersonal and unattainable more validating the benefits for service to go toward featuring real-life, on a daily basis singles in on-line advertising.

“strengthening support through being responsive to buyer requirements and assisting singles feel at ease within an online dating people are key aspects to achievement inside the internet dating business,” stated Katie Mitic, vice president and common manager for Yahoo! Personals. “‘Project: Significant Anyone’ illustrates Yahoo! Personals’ dedication to creating a high-quality ecosystem for singles meet up with and connect — the strategy additionally gives online dating to life in a fashion that never started accomplished before.”

The real-life each and every day singles highlighted inside the brand-new on line campaign are from vocations and lifestyles as varied as Marines, fire fighters, designers, stars, professional photographers, college students, solitary parents, business managers, designers, performers and a lot more. They vary in age from 24 to 54 — symbolizing the broad spectrum of singles that are online to create an intimate connection. The ‘Real visitors’ innovative content was designed and produced internally at Yahoo! and will seem throughout 2004 in Yahoo! Personals webpages photography, as well as in web marketing on Yahoo! as well as additional essential on-line locations.

Planning to Brand New Levels to get Enjoy

Julie Koehnen, a la citizen and Yahoo! Personals single that will be featured in the using the internet ‘Real group’ campaign, is during lookup of enjoy and love, or at least many great dates. Julie will be residing — and dating on Yahoo! Personals — atop a billboard along sundown remove in L. A. for a few period starting on January seventh. Along with her larger-than-life image, Julie will invest the lady period about billboard and search online at Yahoo! Personals for times via a wireless connection to the net. Each day, Julie will pick various happy guys from Yahoo! Personals to satisfy face-to-face during the billboard and have a date above the sundown Strip. Qualified bachelors enthusiastic about getting want to latest levels can contact the lady on the web at http://personals.yahoo.com/julie. A live webcast of Julie live in the billboard may also be viewed on Yahoo! Personals January 7th through 9th from 8 a.m. to 6 p.m.

To learn more about the Yahoo! Personals’ ‘Project: actual individuals’ singles, explore hle.

About Yahoo! Personals

Yahoo! Personals was launched into the U.S. in 1997 and also easily grown to be among the many leading and a lot of common online dating sites providers offered. The service provides a large, powerful online dating world where people can research, satisfy and communicate with several men and women. Yahoo! Personals founded in European countries in June 2003 with web sites in the United Kingdom and Ireland (http://personals.yahoo.co.uk), France (http://rencontres.yahoo.fr) and Germany (http://dating.yahoo.de). Furthermore, a Personals website founded for Australia and brand new Zealand at (http://au.personals.yahoo.com/) as well as Spanish-speaking singles during the U.S. at (http://e1.personals.yahoo.com/).

Yahoo! Inc. are a number one service provider of thorough on line products to people and enterprises global. Yahoo! may be the #1 Internet brand globally(b) as well as the many trafficked Internet location global. Based in Sunnyvale, Calif., Yahoo!’s global community include 25 business properties and is available in 13 languages.

(a) December 2003 Yahoo! Personals research of over 2,800 singles

(b) Relating to brand name resource Valuator, 2003

Yahoo! in addition to Yahoo! logo design tend to be trademarks and/or licensed trademarks of Yahoo! Inc. All the other names include trademarks and/or subscribed trademarks of their particular proprietors.

EDITOR’S MENTION: Artwork through the sexsearch nГЎvЕЎtД›vnГ­kЕЇ advertising campaign offered upon request.